Academy Brand Refresh
Public Brand Refresh—National Audience
Role: Creative Director
- Creative leadership and execution for an updated and forward-focused feel to an outdated brand.
- Researched demographics and other key markers to determine and understand the need and implications of the brand evolution.
- Managed team of designers, digital marketing, and writers to come up with and deploy a cohesive message.
- Presented to Executive and C-Level teams to get buy-in and approval.