Academy Brand Refresh

Public Brand Refresh—National Audience
Role: Creative Director

• Creative leadership and execution for an updated and forward-focused feel to an outdated brand.
  
  
• Researched demographics and other key markers to determine and understand the need and implications of the brand evolution.
  
  
• Managed team of designers, digital marketing, and writers to come up with and deploy a cohesive message.
  
  
• Presented to Executive and C-Level teams to get buy-in and approval.