Academy Mortgage Public Brand Refresh—National AudienceRole: Creative Director Creative leadership and execution for an updated and forward-focused feel to an outdated brand. Researched demographics and other key markers to determine and understand the need and implications of the brand evolution. Managed team of designers, digital marketing, and writers to come up with and deploy a … Read more
Academy Mortgage Model Market Campaign—Grand Junction, CO and Meridian, IDRole: Creative Director Creative leadership and execution for a targeted campaign at a focused market area. Researched demographics and other key markers to determine eligibility. Managed team of designers, digital marketing, writers and photographers to come up with and deploy a cohesive message. Ad Bus Bench … Read more
Academy Mortgage Internal Website—National Sales Audience Role: Creative Director Creative leadership and execution of Academy’s internal marketing site. Provides print materials, downloadables, tips and tricks, and other resources for marketing best practices for Loan Officers. Managed team of designers responsible for content and general upkeep.
Academy Mortgage Public Website—National Consumer AudienceRole: Creative Director Creative leadership and brand executions for Academy’s public-facing corporate website. Designed and created standards to help brand recognition to establish SEO efforts. Managed team of designers and was responsible for web standards and guidelines, project management and development, and worked with IT to deploy.
Academy Mortgage Scotsman Guide Magazine—National Recruiting Campaign Concept and execute the marketing for the campaign for print ads. Creative directed and designed initial concept, then worked with the designers, writers and photographer to come up with and deploy a cohesive message.
Academy Mortgage Consumer Marketing—National Campaign Concept and execute the marketing campaign for print ads, web, and video spots. Creative directed and worked with the designers, videographer, writers, illustrator and photography teams to come up with and deploy a cohesive message.
Academy Mortgage Scotsman Guide Magazine—National Recruiting Campaign Concept and execute the marketing for the campaign for print ads. Creative directed and designed initial concept, then worked with the designers and writers to come up with and deploy a cohesive message.